I swear I didn’t plan it, but there was a lot of irony and surprise going around recently at my ninth Literary Salon. The featured author, Ellis Goodman, here to read from his new novel, The Keller Papers, brought more than a fascinating story both on the page and behind the scenes. He also unknowingly teed up the world event to happen later that evening, as well as resurfaced a bit of history between him and me.
More than a few years ago, when he was CEO of Barton Brands, my public relations agency at the time, Dragonette Inc, pitched Ellis for the Corona beer account. We had just left Edelman, so we were a young agency with a short list of smaller clients—Corona would have been a big coup. We jumped through hoops to demonstrate spectacular results for our modest clients with their tiny budgets, assuming he would, of course, easily extrapolate—“Wow! If they can get all this for only that, imagine what they could do for my big-budget beer!” Alas, his only words were, “It does seem that you have a lot of clients without much money . . . ” (I remember it verbatim). We were so charmed by his polite British accent and gracious manners that it took a while to realize we’d been rebuffed . . . and that he’d left the room.Read More